Spotlight: Let’s Dress Up Is in the Business of Creating Childhood Magic

Playing
dress
up
has
been
a
favorite
childhood
activity
for
generations.
In
fact,
a
small
team
of
women
are
now
turning
that
tradition
into
a
business.
Read
more
about

Let’s
Dress
Up
and
its
unique
offerings
in
this
week’s
Small
Business
Spotlight.

What
the
Business
Does

Providing
princess-themed
events
and
experiences
for
kids.

Co-owner
Samantha
Myers
told
Small
Business
Trends,
“Let’s
Dress
Up
is
a
fairy
tale
themed
play
and
birthday
party
space
for
kids
ages
3-8
with
two
locations
in
Manhattan.”

Business
Niche

Creating
a
magical
experience.

The
company
offers
both
private
parties
and
playtime
for
kids.
They
get
to
dress
up
and
have
tea
parties
—
they
even
use
real
china!

Myers
says,
“We
have
a
reputation
for
being
women-owned
and
providing
a
five-star
customer
experience.
We
have
been
a
staple
in
the
Upper
East
Side
neighborhood
for
over
a
decade.”

How
the
Business
Got
Started

To
recreate
childhood
magic.

Myers
adds,
“My
business
partner
founded
the
business
based
on
her
childhood
memories
of
dressing
up
in
her
grandmother’s
attic.”

Biggest
Win

Expanding
post-pandemic.

Myers
explains,
“Making
it
through
Covid
was
huge
for
us.
We
then
were
able
to
open
a
second
brick-and-mortar
location.
We
are
so
proud
of
this
accomplishment
and
cannot
wait
to
continue
bringing
our
brand
of
magic
to
a
whole
new
community.”

Biggest
Risk

Investing
in
a
new
location.

Myers
adds,
“Opening
a
second
location
has
been
our
biggest
bet
to
date.
We
are
approaching
our
two
year
anniversary
and
it
is
going
well
so
far.”

How
They’d
Spend
an
Extra
$100,000

Exploring
new
growth
opportunities.

In
addition
to
hiring
a
new
manager
and
participating
in
more
events,
Myers
says,
“I
would
explore
new
themes
and
partnerships
and
programming
for
the
summer
slow
season.
And
I
would
sleep
better
at
night.”

Management
Style

Playing
to
their
strengths.

Myers
explains,
“We
have
two
owners.
My
partner
sews
embellishments
on
all
the
dresses
and
decorates
for
every
season
while
I
do
email
blasts
and
spreadsheets.
It’s
a
match
made
in
heaven.”

*****

Image:
Let’s
Dress
Up,
Samantha
Myers
and
Judy
Famigletti

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