NatWest and ITV launch £150,000 TV ad prize for small businesses

 The £150,000 adverts will be produced by top advertising agency, Pablo

The £150,000 adverts will be produced by top advertising agency, Pablo

ITV and NatWest are launching a competition for small business to win their own TV advert, worth £150,000, from tomorrow (October 17).

Three businesses will have their own TV advert produced by acclaimed London-based advertising agency, Pablo. It’ll have guaranteed, tailored airtime on ITV and NatWest’s own media channels.

NatWest will also provide over 50 additional support packages to the top entrants, including places on NatWest’s Accelerator programme for entrepreneurs, one-to-one coaching sessions and advertising spend for LinkedIn.

The competition is open to any sector and size, business owners need to be over 18 and based in the UK to enter. It’s open to midnight on November 2.

Entrants must make a written pitch to the judges, explaining why their small business is extraordinary.

To enter, visit

On October 17, the first in a series of the four adverts will air, featuring Cornwall-based confectionary business, Buttermilk.

Margaret Jobling, chief marketing officer, NatWest Group said: “Small business owners around the UK have been through an unbelievably difficult year, and have fought hard to continue supporting their customers through the challenges that the pandemic has brought all of us, so we want to give three extraordinary businesses the opportunity to share their message and build their brand through a professionally filmed and produced ad, as well as tailored airtime.”

Mark Trinder, director of commercial sales and partnerships at ITV added: “Lockdown has posed challenges and difficulties for so many businesses, and we have constantly been looking at agile and effective ways of helping brands to stay connected and closer to their customers. This partnership with NatWest and Pablo is all about honouring creativity and ingenuity, and will provide three small businesses with an invaluable free advertising package that will keep them front of mind throughout these uncertain times.”

Earlier this year, ITV launched ITV Backing Business, an initiative that’s designed to support businesses as they return to growth over the coming months. The Backing Business hub offers up a specialist toolkit providing marketing support, digital content, information, resources, special offers and trading flexibility

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